Leaders should select a communication channel to fit their message


Asked by wiki @ in Business viewed by 154 People


What channel of communication would you choose to effectively convey an impending company-wide layoff? News about the company picnic? New corporate quality goals that will require significant changes in how your subordinates perform their tasks? Explain your choices. If you wanted to communicate nonverbally with your team in order to create a sense of trust and teamwork, what would you do?

Answered by wiki @



For a company-wide layoff, I would most likely chose face-to-face communication. This is because the news is sensitive, and would most likely upset a lot of people. If this could be explained individually, I would chose so. Otherwise, I would gather people for a conference where I explain such a situation.

A company picnic is not as serious, so I would communicate this through email or a newsletter. Finally, for a change in how people perform their tasks, I would require each supervisor to explain all the details carefully to each person and guide them through the transition.

If I wanted to communicate nonverbally with my team, I would try to be present as much as possible. Moreover, I would also listen carefully to their complaints and suggestions.


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